100 ways to spread the light of education
Israel Alejandra from Mexico, in his poster for the competition, put the theme of this year’s event in these simple words: “While you can read this [,] 121 million kids just can’t.” The black poster with thick white and red fonts stated the poignant fact in the bluntest of ways and grabs your attention immediately.
The ‘100 posters’ exhibition which opened at the Karachi Arts Council on Saturday, displayed critically acclaimed works of 100 graphic designers from around the world, on the occasion of World Human Rights Day.
The exhibition is organised by 4tomorrow, an independent Paris-based organisation. This year the artists presented their take on the theme of education in the world.
The posters were shortlisted from a pool of 2,700 submissions by an online jury and then by a live panel of jury members in Paris, who voted for the best 100 posters of the year. The exhibition is taking place in 21 countries simultaneously.
In Pakistan, Abro, the famous graphic artist, represents 4tomorrow. He and Saima Zaidi are two of the online jurors from the country.
“I especially brought this exhibition to Pakistan for the students of graphic designing. Apart from highlighting the important concern for education, which is one of the crucial issues of our time, the posters tell us volumes about simplicity in communicating a message,” he told The News.
Abro believes that the students of graphic designing, an art form in vogue among students these days, needed to focus on simplicity.
“Here, the students work on the software and overuse, in order to project their expertise of the software, which results in nothing but confusion.”
The posters at the exhibition, which arrived from all over the world, have a collective conscience. The artists, irrespective of their origin shared the same concerns which is reflected in their work.
Stationery, weapons, and especially children are recurring visuals that the artists use to highlight the lack of education which is the fundamental right of every child and “not a luxury,” as one of the posters depicts.
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